Stephen Curry gives up iPhone for Chinese competitor?

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Technically Incorrect presents a barely twisted tackle the tech that is taken over our lives.


Focused.


Vivo/YouTube screenshot by Chris Matyszczyk/CNET

It’s not straightforward making an attempt to develop into a worldwide sporting famous person.

You must be in a sport that the entire world loves — farewell, NFL. You additionally must have a character that has enchantment throughout cultures and sexes. And it’s worthwhile to align your self with the fitting manufacturers.

After all, huge manufacturers spend huge bucks to bask within the mirrored gentle of stars.

It appeared inevitable, simply two years in the past, that the Golden State Warriors’ Stephen Curry would possibly gravitate to native favourite Apple. Indeed, he appeared in an ad for the iPhone 6S.

Now, although, Curry is aligning himself with a distinct model: China’s Vivo.

In a recently released ad, Curry does what NBA gamers do some too typically in advertisements. They play basketball and narrate philosophical analogies. Here’s a Brita ad, for instance, by which Curry dribbles and talks about water dribbling.

And for Vivo, it is the identical factor. Curry shoots, Curry dribbles, Curry philosophizes about future and focus. He even manages a strained connection between his focus and the, oh, give attention to his new Vivo Xplay 6 phone.

Can it’s that he is taken his skills completely to the world’s fifth-largest smartphones maker? Well, I took a bit have a look at Curry’s most recent tweets. They seem to have all been despatched from an iPhone. Oh.

Neither Vivo nor Curry’s representatives instantly responded to a request for remark.

Still, maybe Curry makes use of an iPhone within the US and well places it away when he goes to burnish his picture in China.

It’s arduous being a worldwide sporting famous person. You have to recollect the place you’re always. And who’s paying you to be there.



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