Apple, Google and Microsoft are three very highly effective firms. Two of them had large occasions final week — Google I/O and Microsoft Build. What I discovered fascinating was that each Google and Microsoft largely have been on the identical web page about specializing in the shopper. Both Google and Microsoft have been making huge developments with synthetic intelligence. Both have elevated their efforts to make the world a greater place. Apple, then again, continues to be utilizing the lock-in mannequin to maintain clients from abandoning it.