Fraud Siphons Billions of Ad Cash Into Digital Hole


Fraudsters have been stealing on-line advertisers blind — to the tune of $23 billion, based mostly on a report from Cheq. Indirect financial and social prices would possibly improve the full to $30 billion. Marketers have been losing billions of {dollars} on digital advertisements that by no means attain patrons’ eyes. Up to 30 p.c of advertisements are impacted by fraud that impacts 21 trillion on-line advertisements every year. “Solving this problem will require honest and robust methods to confront the realities and tackle this challenge,” mentioned report writer Robero Cavazos.

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