News Industry Ad Study Knocked as 'Tripe'

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A research that estimates Google final 12 months raked in $4.7 billion from information content material has drawn widespread criticism. That $4.7 billion is a conservative estimate, in line with the News Media Alliance, the commerce group that launched the research. That’s as a result of the estimate would not bear in mind Google’s promoting income from publishers and knowledge collected from information content material. The precise worth of stories content material to Google is tough to quantify due to the methods it makes use of information to drive visitors, develop its merchandise, and entrench its dominant place.



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