The New Era of E-Commerce Personalization

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A customized buying expertise offers e-commerce websites an edge, and companies have been searching for new methods to make their prospects really feel welcome. “Every business should make their customers feel like they are the most important customer in the world,” mentioned Rob Maille, head of technique and buyer expertise at CommerceCX. “To do that you need to know and anticipate their wants and needs to deliver the most frictionless shopping experience possible. When a customer feels like they are treated well, they tend to purchase more goods.”



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