GameStop Is Testing New Types Of Stores, Including Retro-Focused Ones


Video sport retailer GameStop has unveiled an ambitious plan for brand new sorts of retail shops. The firm is partnering with a “global innovation design firm,” R/GA, to create “streamlined” GameStop shops. The two corporations are working collectively on designing and testing out the shops, which GameStop says in a information launch will introduce “new ways” for customers to attempt video games earlier than they man them. The shops themselves may have a “unique layout and purpose.”

Some of the shop ideas might be centered on aggressive gaming and “home-grown e-leagues.” While different idea shops will completely promote retro video games and {hardware}. The new shops might be piloted in a “select market,” although GameStop did not say precisely the place they’re going to be examined.

GameStop’s chief buyer officer Frank Hamlin stated in an announcement, “We’re on a journey to use our vast retail footprint to provide an engaging and well-thought-out experience that enhances our consumers’ gaming interests.”

Hamlin stated GameStop needs to “re-imagine” what the shop expertise will be.

GameStop has seen higher days. The firm’s share worth is presently beneath $5 a share, which is near the lowest it’s ever been in the company’s history. The firm just lately employed a brand new CEO, George Sherman, who stated on the time of his hiring that he seems ahead to putting GameStop through a large transformation. It seems these new idea shops are a part of that.

In different information, Hamlin just lately instructed GameSpot that the retailer is happy in regards to the PlayStation 5 and Xbox Scarlett, partially as a result of they will have disc drives.

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