Storm Erupts Over Google's Advice Against Blocking Cookies

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Google’s latest announcement of Privacy Sandbox — an initiative to develop a set of open requirements geared towards elementary enhancements of privateness on the Web — has stirred up an issue. Blocking cookies will not be a good suggestion for quite a lot of causes, and standardization of such efforts is required, argued Justin Schuh, director, Chrome Engineering. Google invited the Web group to touch upon a number of concepts in its Privacy Sandbox proposal, together with advert choice, conversion measurement and fraud prevention.



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