Digital transformation has left hardly any business unshaken. In broadcasting, it is protected to say that it has remodeled fully the manner we create, ship and devour content material. Undoubtedly, the most noticeable change lies in the shift towards the OTT format. Traditional TV now performs second fiddle: 65 % of shoppers pay for cable or satellite tv for pc, whereas 69 % of them use some kind of OTT streaming service — a serious rise from simply 10 % in 2009. It’s straightforward to see why extra shoppers are reducing the twine: decrease costs and extra worth.