FTC Targets Fake Influencer Metrics, Fake Reviews


The Federal Trade Commission introduced settlements of a collection of fraudulent advertising and marketing fees in opposition to two high-profile corporations. The actions taken make it clear that anybody who engages in comparable unlawful habits will face enforcement motion, the FTC stated. In the primary case, Devumi agreed to settle the FTC’s first-ever grievance difficult the sale of faux indicators of social media affect — essential metrics that companies and people use in making hiring, investing, buying, licensing and viewing choices.

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