The Star Wars MMO, The Old Republic, launched in 2011 behind a lot anticipation. The sport could not maintain its paying participant inhabitants, nevertheless, and EA dropped the mandatory subscription in favor of a free-to-play model just 11 months after release. Developer BioWare continues to support the game years after release with its new hybrid enterprise mannequin unfold between subscriptions and a microtransaction-supported free-to-play possibility, and plainly’s understanding.
Publisher Elctronic Arts introduced on an earnings call that The Old Republic is now closing in on $1 billion in lifetime income. “Believe it or not, we are close to $1 billion on Star Wars: The Old Republic revenue from the start of its history,” EA CFO Blake Jorgensen mentioned. “So it’s a business that just keeps on going. We like those types of businesses.”
$1 billion is some huge cash, however the sport itself was an enormous, costly manufacturing. According to a 2012 report, EA spent $200 million to produce the game. The report claims 800 staffers on four continents worked for six years to deliver sport to market.
For additional context, Blizzard’s genre-defining MMO, World of Warcraft, reportedly introduced in $1 billion per year during its heyday. Unlike many different MMOs, World of Warcraft continues to be a subscription-based MMO with no true free-to-play possibility.
The Old Republic’s newest enlargement, Onslaught, arrived on October 22. It is the sport’s seventh enlargement, following Rise of the Hutt Cartel (2013), Galactic Starfighter (2014), Galactic Strongholds (2014), Shadow Revan (2014), Knights of the Fallen Empire (2015), and Knights of the Eternal Throne (2016).
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