Streaming companies — like HBO Max from AT&T’s WarnerMedia, Peacock from Comcast’s NBCUniversal, Apple TV+, Disney+ and lots of others — are clear examples of the change to a short-attention-span world. What does that imply for buyers, staff and customers? Short-attention-span content material appears new, with the arrival of all these competing streaming companies, however in reality there was motion on this course for many years. I keep in mind noticing how my very own consideration span was shrinking again within the 1990s. I known as it “a sound bite world” again then.