Why a Single Source of Truth Often Isn't

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Salesforce used its annual Dreamforce mega-show to make a host of bulletins, starting from contact heart partnership with Amazon to a good speaker instrument for gross sales. For probably the most half, the keynote featured sensible purposes of Salesforce expertise. Some Dreamforces concentrate on the extremely aspirational; others concentrate on methods to achieve these aspirations. This 12 months is the latter. However, Salesforce did get very aspirational with Customer 360 Truth, which goals to arrange information throughout gross sales, advertising and marketing, service, commerce and extra.



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