SMBs Enjoy Online Surge on Small Business Saturday

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While many retailers mull the takeaway from this yr’s Black Friday Cyber Monday purchasing occasion, others could also be extra within the motion that came about on Saturday. Online consumers on Saturday spent $3.6 billion {dollars} at each massive and small retailers, reflecting 18 % year-over-year progress and setting a brand new gross sales document for the day, in line with Adobe Analytics. Small Business Saturday initially was meant to encourage consumers to assist their communities’ native brick-and-mortar shops.



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