Samsung Debuts Sleek Galaxy Chromebook

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Samsung Debuts Sleek Galaxy Chromebook

Samsung on Monday launched a high-end Galaxy Chromebook at CES 2020 in Las Vegas. The new mannequin might function an extension of the corporate’s smartphone lineup and spawn a premium gadget demand within the class.

Samsung goals to place it as the corporate’s flagship Chromebook to satisfy potential demand for a extra helpful and highly effective multipurpose premium cellular gadget.

That might quantity to little greater than wishful considering, urged Charles King, principal analyst at Pund-IT. Demand for extremely highly effective Chromebooks has but to develop a lot traction.

“Every couple of years, some vendor rolls the dice in hopes that the healthy business for Chromebooks in education and other markets will result in demand for premium products,” he instructed TechNewsWorld. “So far, that has not panned out. See the modest commercial success of Google’s Pixelbooks for proof points.”

Adding Name Recognition

Samsung has used the “Galaxy” model identify for a wide range of top-end and low cost cellphone and pill choices. Marketing an expensive new Chromebook below the Galaxy umbrella is perhaps a profitable choice to separate this laptop from in an already-crowded subject of cheaper Chromebooks.

This is an fascinating transfer, famous Arle Lommel, senior analyst at
CSA Research. Chromebooks lengthy have suffered from a popularity as bargain-basement machines with lackluster efficiency.

“Google has been steadily pushing up the enterprise chain, and this seems to be an enterprise-level notebook, he told TechNewsWorld. “The advertising and marketing appears to be aimed toward professionals who need a single machine for each work and private use that has sufficient energy for greater than fundamental workplace use.”

Demand points apart, Lommel stated, the advertising and marketing suggests Samsung needs to create a brand new presence in a market phase Apple historically has dominated: hip city professionals. “The inclusion of a 4K screen at this price point will be attractive to those who want to work with higher-res video.”


Meet the Galaxy Chromebook

The Galaxy Chromebook is an extremely premium 2-in-1 laptop computer working Google’s Chrome OS. It ships with a sturdy aluminum physique, the most recent 10th Gen Intel Core i5 processor, and a 13.3-inch 4K UHD (3840 x 2160) touchscreen.

The Samsung Galaxy Chromebook will probably be obtainable within the first quarter at a beginning value of US$999. Expect to pay rather more when you absolutely improve its RAM and storage.

Available in two colours — a superb Fiesta Red or extra subdued Mercury Gray — it can ship in an unspecified variety of variants with as much as 16 GB of RAM and 1 TB of SSD storage. Standard configuration begins with Eight GB of RAM and a 256-GB SSD.

The premium 2-in-1 Chromebook combines glossy design and next-generation productiveness options with a seamless person expertise. Built from sturdy aluminum, the Galaxy Chromebook is made to resist the on a regular basis put on and tear of life on the transfer.

Notable High-End Features

Samsung’s Galaxy Chromebook has a near-infinite display and slim 0.15-inch bezel that provides true-to-life visuals for immersive gaming in addition to sharp picture viewing and modifying. It quickly will acquire a further high-end function different producers will discover arduous to beat.

HDR400 will ship high-contrast graphics, together with Ambient EQ capabilities for a viewing expertise that’s vivid whereas straightforward on the eyes to cut back eye pressure. Samsung will add this function later by a software program replace.

The Galaxy Chromebook units the next commonplace in cellular computing, redefining what a Chromebook could be, the corporate maintained. The new gadget presents customers new methods to benefit from a Chrome OS expertise that’s easy, quick and seamless.

“The notion that we do everything stationary at a desk is a thing of the past, and people need premium devices built for our new reality,” stated Alanna Cotton, basic supervisor of Samsung Electronics America. “By offering a seamless, premium user experience, Galaxy Chromebook helps you effortlessly switch between streaming, creative projects, word processing and more.”

More Good Stuff

The Galaxy Chromebook comes full of productiveness instruments to rival what is offered on cellular units working different working methods. For occasion, the built-in pen enables you to write, draw and navigate Galaxy Chromebook rapidly and effectively, very similar to the person expertise with the Samsung Note smartphone.

The flip display and connected full keyboard are secured with a hinge that enables 360-degree motion. This supplies a number of choices: conventional clam shell laptop computer, tent-stand viewing platform, and pill mode with vertical and horizontal viewing angles.

The Galaxy Chromebook is co-engineered with Intel as a part of the Project Athena innovation program. The Galaxy gadget handed rigorous testing to attain this system’s expertise targets and {hardware} specs, in accordance with Samsung. This ensures that the Galaxy Chromebook constantly delivers dependable responsiveness, immediate wake and lengthy battery life.

“For years, students have come to love Chrome OS in classrooms around the world — but today, Chromebooks are being used for so much more, by the younger generation and working-professionals alike,” stated Kan Liu, senior director of product administration at Google. “As we see the demand for premium Chromebook experiences rise, we are investing more and more with partners like Samsung to build the next generation of flagship Chromebook product innovations and offerings.”

Other Notable Features

The Galaxy Chromebook comes with help for Wi-Fi 6, fingerprint safety verification, and a built-in stylus pen saved within the fringe of the gadget. It additionally helps Google Assistant, moderately than Samsung’s personal Bixby digital assistant software program.

The new Chromebook is able to work along with Samsung’s personal smartphones in addition to telephones made by different producers. For instance, with immediate tethering help the Galaxy Chromebook can join robotically to a person’s cellular gadget to keep up connectivity the place WiFi shouldn’t be obtainable.

Another instance is click-to-call help, which lets customers faucet a hyperlinked cellphone quantity on their Chromebook to position a name on their Android cellphone.

Impressive Specs

The Galaxy Chromebook measures 11.9 inches x Eight inches x 0.39 inches. It has the safety fingerprint function and keyboard backlighting.

It has an 8-megapixel webcam on the highest left nook of the keyboard that features as a rear digital camera when the gadget is held in pill mode. A 1-megapixel digital camera above the display is useful for convention calls.

Battery capability tops off at 49.2Wh. The outer edges of the keyboard include quite a few ports for exterior connectivity, together with two USB Type-C ports, a 3.5mm headphone/mic jack and a MicroSD/UFS mixture port.

Given the Chromebook laptop’s design across the Chrome OS working system and its capability to run Android and Linux functions, fashions with this higher-level efficiency functionality and better value might entice greater than only a area of interest base of customers who go for high-end efficiency.

However, with out aggressive advertising and marketing, it’s uncertain that can occur, noticed Rob Enderle, principal analyst on the Enderle Group.

“Android apps are mostly designed for smartphones, and they don’t play well on larger screens. Nor are they designed for the larger form factor,” he instructed TechNewsWorld.

This version of Chrome is paying homage to the previous OS/2 effort with a Windows compatibility layer, Enderle stated.

Such dual-mode efforts traditionally haven’t achieved properly, he famous, including that Steve Jobs killed Apple’s related effort earlier than it was launched.

Demand Possible

Demand for private and enterprise Chromebooks might be rising, stated Pund-IT’s King.

There is a era of individuals of their 20s who grew up with Chromebooks at school and will see them nearly as good choices for complementing the smartphones they have an inclination to make use of, he reasoned.

“Last September, Dell introduced a new Chromebook in its Latitude line that offers the kinds of services and support that businesses depend on. That could well increase demand for commercial Chromebook solutions,” famous King.

Samsung is betting on a considerable variety of Chromebook clients who prize premium supplies and video high quality, he added. The persevering with development of streaming media and the arrival of companies like YouTube TV would possibly assist spark demand too.

The Galaxy Chromebook is without doubt one of the higher high-end choices, however Chromebooks have had bother breaking out of a budget Microsoft different schooling area, in accordance with Enderle.

More gamers in a phase drives a rise in curiosity stage, he identified.

“The combined marketing of all the firms could allow this premium effort to grow,” Enderle stated, “but a product that is a premium cheap product — where the Chromebook image resides — is very difficult to sell.”

Color Somewhat Counts

Samsung has discovered that design issues. The Galaxy Chromebook isn’t just a boring grey field. The advertising and marketing actually emphasizes it as a premium product in feel and look, famous CSA Research’s Lommel.

“The other selling point is the 4K screen. At an MSRP of $999, this is at the cheap end for that resolution,” he stated. “Most of the competition with 4K displays — none of which are Chromebooks — is 50 to 100 percent more expensive.”

Samsung’s advertising and marketing actually needs you to see this as an ecosystem machine. As Apple has achieved with the iPhone, the iPad, and the Mac, Samsung is attempting to construct a continuity of expertise, stated Lommell, so as to decide up your cellphone or your laptop and really feel equally at dwelling.

More Than Netbook Mentality

Chromebooks have grown up lately. They are actually a a lot better possibility than once they had been basically netbooks, Lommel famous, however they nonetheless endure from some reputational issues.

“The Samsung Galaxy Chromebook may be one of the next class of devices to change attitudes,” he stated. “The press release is clearly chasing Apple features such as iCloud and continuity. I can see this having a lot of appeal for users of Samsung phones and the anti-Apple crowd out there who still want that sort of integration.”

The Chromebook’s cloud-based working mannequin mirrors what the overwhelming majority of sensible customers are used to, agreed King. It can be able to supporting mainstream functions and suites, equivalent to Office 365.

“While the audience for Windows PCs and notebooks is still pretty solid, most of those same Windows users also own and work with devices that leverage other operating environments. Chrome is not the barrier that some thought it once was,” King stated.

Drawback Factors

The Chromebook’s one large disadvantage is the dearth of help for conventional software program functions, King famous. If you want them, a Chromebook could be a robust match.

Other drawbacks are tied to the working system and model picture of a Chromebook. Plus, an AMOLED skinny design in all probability means questionable battery life, in accordance with Enderle. However, “the big issue is that folks don’t really think of a Chromebook as a premium offering.”


Jack M. Germain has been an ECT News Network reporter since 2003. His most important areas of focus are enterprise IT, Linux and open supply applied sciences. He has written quite a few opinions of Linux distros and different open supply software program.
Email Jack.



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