Ubisoft Wants To Make Its Games More Unique, Restructuring Editorial Team


Ubisoft has introduced it plans to change-up the construction of its editorial team–the group of people largely accountable for the design and story path for all the firm’s video games. By altering how the group is organized, Ubisoft hopes to raised differentiate its video games from each other.

“We are reinforcing our editorial team to be more agile and better accompany our development teams around the world as they create the best gaming experiences for players,” Ubisoft mentioned, in keeping with VGC. For context, previously, the 100-or-so group of designers and producers that comprised the editorial workforce had been the main affect behind the same design in Ubisoft video games: open-world with a lot of facet quests, multiplayer or on-line in-game components, and storylines themed round real-world points, in keeping with VGC’s report.

“In the previous system that editorial had, there were often the ideas of just one or two people getting put into every game,” an nameless supply informed VGC. “That’s why you tended to see such similarity, because it’s the same taste and opinion being replicated.”

Granted, these design philosophies have been the idea for a few of Ubisoft’s current successes, corresponding to Watch Dogs 2 and Assassin’s Creed: Odyssey. However, as 2019 made abundantly clear, utilizing a design that is labored earlier than for your entire franchises doesn’t imply they’re going to all achieve success. Ubisoft reported disappointing sales numbers for each The Division 2 and Ghost Recon Breakpoint–later implying one among Breakpoint’s most vital flaws was that it was too much like The Division 2. “While many of our titles are strongly differentiated, we need to ensure this is the case for all of them,” Ubisoft CEO Yves Guillemot mentioned in a convention name.

Following the reveal of the disappointing gross sales numbers, Ubisoft introduced that it will be delaying Watch Dogs: Legion, Rainbow Six Quarantine, and Gods & Monsters in order to make sure that all of them launch with the correct amount of polish and are distinct–both from one another and what got here earlier than them.

Under the brand new set-up, Ubisoft chief inventive officer Serge Hascoet will not solely lead editorial. Instead, he’ll merely oversee the group whereas seven vice presidents every lead particular person groups inside editorial which might be devoted to 1 franchise. Under this new system, Ubisoft is hoping that every one of its franchises will evolve in numerous methods, making a extra distinct really feel for every.