The CEO of the Decade

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OPINION
The CEO of the Decade

Of all the company leaders who’ve made a mark, who’s most deserving of the title “CEO of the Decade”?

Past decisions embody Jack Welch, who efficiently rotated GE. However, he additionally created the follow of compelled rating, which almost destroyed the expertise business. Another was Steve Jobs, who efficiently rotated Apple however had a popularity for being merciless and vindictive.

Historically the focus in selecting CEO of the decade has been on their monetary accomplishments, however that strategy has left us in a world missing range and empathy in positions of energy — notably noticeable in the tech business — and one the place world local weather change could finish the human race.

I feel the standards for CEO of the decade ought to change. The focus needs to be on range and inclusion, empathy, safety and environmental safety. With that in thoughts, I chosen a discipline of candidates and named my decide for CEO of the decade.

I’ll shut with my product of the week: a robotic bartender that I now view as one of the greatest items I ever bought, as a result of it appears higher the extra I take advantage of it.

Following are my CEO of the Decade candidates, listed in no explicit order.

Lisa Su, AMD

Lisa Su, CEO of AMD

Lisa Su
CEO of AMD

A feminine CEO in a male-driven market, Lisa Su turned a struggling firm into an business powerhouse. She strategically moved on alternatives ignored by AMD’s main competitor, Intel, and thru sheer grit and focus was capable of advance extra efficiently than her male predecessors did, and she or he did it sustainably.

Proving {that a} girl not solely may carry out nicely as an engineer but in addition could lead on an engineering firm efficiently, Su is a poster baby for the concept that ladies can compete head-to-head with males, an idea that largely outlined the final decade.

Ginni Rometty, IBM

Ginni Rometty, CEO of IBM

Ginni Rometty
CEO of IBM

If there’s a firm that outlined male dominance over the many years, it’s IBM. Rising to the prime of that firm as a girl ought to have been almost unattainable, however Ginni Rometty did that.

Her efforts have targeted on making IBM greener in its execution, extra various in its hiring and promotions, and extra targeted on making the world a greater place.

IBM’s efforts to coach ex-veterans, to deliver ladies who needed to depart the workforce again into it, and to deal with the schooling shortfall in STEM for each women and men have been inspirational.

While IBM’s efficiency may very well be stronger, the firm has grow to be a shining mild for its efforts on range and on addressing the vital issues going through the nation and the world beneath Rometty’s management.

Michael Dell, Dell Technologies

Michael Dell, CEO of Dell Technologies

Michael Dell
CEO of Dell Technologies

On the monetary efficiency vector, it might be exhausting to not choose Michael Dell. During the previous decade, he turned Dell from a PC firm into what arguably is the strongest full-service expertise firm in the section, by efficiently executing the merger with EMC, successfully saving and strengthening that firm.

Some of the credit score additionally flows to Jeff Clark, his No. 2. Credit additionally goes to Karen Quintos, Dell’s chief buyer officer, who has been driving the firm’s range efforts.

What stands out most with Michael is his private promise to make sure that any girl who’s mistreated at Dell will obtain his safety, and that the abuser will obtain the highest penalties Dell can impose. In a #MeToo World, he’s one of the people combating the good struggle and standing as much as be counted.

Pat Gelsinger, VMware

Pat Gelsinger, CEO of VMware

Pat Gelsinger
CEO of VMware

When it involves empathy, Pat Gelsinger at all times has topped my listing of executives who care about their folks and prospects. Had Intel chosen him as CEO moderately than forcing him out, the agency can be far stronger at the moment and much more aligned with its prospects.

We want far fewer psychopathic quarterly return-focused CEOs and much more CEOs like Pat, who care about their people. Pat’s success with VMware showcases that you do not have to do one or the different — you are able to do each.

The end result just isn’t solely a extra profitable firm, but in addition one that’s much more supportive of the actual individuals who rely on it for his or her salaries and options.

John S. Chen, BlackBerry

John Chen, CEO of BlackBerry

John Chen
CEO of BlackBerry

One of the largest exposures to the world that emerged this final decade needed to do with the lack of a safety concentrate on our more and more synthetic intelligence-driven planet. Particularly as you have a look at issues like autonomous automobiles, linked cities and good homes, the dangers of being compromised have reached a lethal potential at a nation-state stage.

John Chen pivoted BlackBerry from a cellphone firm to a safety firm succesful of addressing this world risk. The transfer from smartphones to safety was a troublesome pivot, nevertheless it was obligatory for the security, safety and survival of the human race in the coming years.

As the solely firm providing utilized options to issues like mass shootings at scale, BlackBerry stays targeted on guarding in opposition to a dystopian future.

Elon Musk, Tesla and SpaceX

Elon Musk, CEO of <a class=SpaceX and Tesla” />

Elon Musk
CEO of SpaceX and Tesla

If we outline the final decade as one of pushing to insane ranges and multitasking at an unbelievable scale, then Elon Musk involves thoughts as the supreme candidate. He has nearly single-handedly pushed the automotive market to grow to be greener and extra targeted on pure electrical automobiles.

He is driving the effort to take us to house if we will not repair world warming. If I needed to identify one man who’s working at an unimaginable stage to alter the world, it might be Musk.

However, he additionally has a popularity for being abusive, and that’s the reason he’s not a shoo-in as my decide for CEO of the decade. Musk has extra influence than another CEO, however I discover his over-the-top vindictive conduct unacceptable in a pacesetter for this century.

CEO of the Decade: Chuck Robbins, Cisco

Chuck Robbins, CEO of Cisco

Chuck Robbins, CEO of Cisco

Cisco is an organization that got here up by means of acquisitions, and acquisitions are typically fairly harsh on the acquired firm workers. This strategy can result in a sure lack of empathy for these workers over time.

Chuck Robbins is the exception to that rule, aggressively guaranteeing that workers have time to do what they care about — and sometimes what they care about is making the world a greater place.


Cisco’s company accountability effort, led by Tae Yoo, has been impressed. Its worker efforts beneath Francine Katsoudas are unmatched in phrases of making the world — and Cisco — a greater place.

Unlike most corporations, Cisco began its range effort at the prime, not the backside, guaranteeing its success. Doing it the different approach reinforces the glass ceiling, making it even tougher for ladies to advance to government ranges.

Cisco has extra of the components I used to be on the lookout for than another vendor. At its buyer occasions, it weaves in efforts to drive good conduct with its viewers, from utilizing reusable water containers to making ready packages for homeless folks. Its networking academies are bringing extra folks into the workforce to fill the U.S.’ huge labor scarcity.

Its catastrophe response groups transfer to all elements of the world to make sure that first responders can talk and get to the individuals who want them in a well timed and secure method.

Cisco’s efforts to unfold its good company conduct to each worker exceed these of another firm I cowl. It is the complete effort at Cisco that led me to rank its CEO at the prime.

Although he would not symbolize gender or ethnic range, Chuck Robbins is nonetheless the prime CEO of a decade that was outlined by efforts from states and corporations to make the world a greater, safer, and extra various place.

In a decade typically extra outlined by dangerous conduct by these in energy than good conduct, Chuck’s management of Cisco stands out, demonstrating that an organization can do nicely whereas doing good.

Rob Enderle's Product of the Week

One present I acquired this Christmas, due to my spouse, stands above all others: the
Bartesian robotic bartender. It works like a Nespresso or Keurig, however for cocktails — and the drinks are excellent.

Bartesian Robotic Bartender

The Bartesian

As with the espresso makers, you purchase a case of pods that comprise concentrated non-alcoholic substances and you then fill bottles on the machine with rum, gin, vodka, whiskey and tequila. There are solely 4 docks for the alcohol so you must swap out the rum and gin as wanted.

You decide the drink you need — decisions embody gin martini (shaken not stirred), margarita, Long Island iced tea, quaint, cosmopolitan, rum breeze (my present favourite), intercourse on the seaside, uptown rocks, whiskey bitter, gimlet, negroni, sazerac, mint julep, paper aircraft, and spiced espresso — and place it into the machine.

This US$349 machine has a digital flat panel show, which then prompts you to make use of a shaker or glass for the drink — do not combine them up otherwise you will not get pour. In about 15-20 seconds, you’ve one of the greatest drinks you’ve got probably ever had.

Cartridges price round $15 for six or round $80 for 36 ($10 financial savings) or about $2.50 a drink, plus alcohol. Each bottle in the machine holds round a quart of your favourite spirit, and you may select in order for you the drink with or with out alcohol and whether or not you need loads or a bit of it.

A double nonetheless tastes good, however man will it ever sneak up on you, so I’d suggest simply going with the center selection to begin.

Sometimes after coping with an more and more insane world that drink makes the night go higher, and it actually can take your thoughts off the madness. As a end result, the Bartesian robotic bartender is my product of the week. And, , it’s after 5 someplace and I do want a drink


Rob Enderle has been an ECT News Network columnist since 2003. His areas of curiosity embody AI, autonomous driving, drones, private expertise, rising expertise, regulation, litigation, M&E, and expertise in politics. He has an MBA in human assets, advertising and laptop science. He can be a licensed administration accountant. Enderle presently is president and principal analyst of the
Enderle Group, a consultancy that serves the expertise business. He previously served as a senior analysis fellow at Giga Information Group and Forrester.
Email Rob.



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