Lately there was a whole lot of dialogue across the reviews about Birds of Prey movie changing its name to Harley Quinn: Birds of Prey, however there are some necessary information to know in regards to the change.
Birds of Prey isn’t formally altering names. Instead, film theatre chains throughout the US have opted to vary the title that they show on their web sites and different promotional supplies in an try to attract in additional folks and make it further clear that it is a Harley Quinn film. This is occurring in response to Birds of Prey’s sluggish begin on the field workplace. The thought is to offer the film a extra eye-catching and recognizable title to draw new viewers.
According to Deadline, the Warner Bros. distribution division made this suggestion to theatre chains in an effort to assist with “SEO optimizations, searches, and ticket reader boards.”
Some of the adjustments are occurring behind the scenes, as searches for “Harley Quinn” on ticket-seller Fandango return outcomes for Birds of Prey. Other theatre chains, like Regal, AMC, and Cinemark, have modified the title in a extra upfront method to Harley Quinn: Birds of Prey.
Also value mentioning is that the official title of Birds of Prey is definitely Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), although most individuals and web sites check with it as merely Birds of Prey. This is much like the Oscar-winning film Birdman, which is definitely titled Birdman or (The Unexpected Virtue of Ignorance) however is usually shorted to Birdman.
Birds of Prey opened to $33.2 million on the US field workplace, which is the lowest box office number in the history of the DCEU. The film, which is R-rated and launched within the historically sluggish month of February, additionally had the bottom finances of any DCEU film. Worldwide, the film has made greater than $81 million up to now, which is close to its production budget (earlier than advertising and marketing).
Birds of Prey star Margot Robbie, who performs Harley Quinn and can also be a producer on the film, not too long ago foreshadowed the title change in an look on the Hot Ones show.
Asked what probably the most nerve-wracking a part of being a producer is, Robbie stated it is watching the first-week field workplace numbers are available in, as a result of at that time, there’s nearly nothing you are able to do to enhance the fortunes of a movie. A advertising and marketing change may assist issues, however it won’t be sufficient, she stated. This very advertising and marketing change is now occurring.
“The most nerve-wracking … probably the box office,” she stated. “At that point, you can’t do anything anymore. You can pivot your marketing strategy a little bit but really there’s not a lot you can do. You just hope people like it. You and so many people have spent so much time on something that you just want people to like it, or even see it.”
In GameSpot’s review of Birds of Prey, Meg Downey stated, “It’s the sort of kinetic, high energy romp that comes with built-in replay value, and proves exactly why Harley Quinn has become such an endearing, beloved character in the pop-culture pantheon. If this is the direction the DCEU is headed, the future’s looking bright.”
For extra on Birds of Prey, discover out extra about the ending of the movie, whether or not Joker is in the movie, and the connection to Harley’s first appearance in Suicide Squad.
Birds of Prey & DC News