The Art of Sewing’s Hi-Tech Revival


The Art of Sewing’s Hi-Tech Revival

During the pandemic, rising numbers of individuals have pulled out their stitching machines and knitting needles and gotten to work.

“Since the stay-at-home orders were issued and people were stuck at home, many who had sewn before pulled out their machines and started sewing again,” Blaine Austin, CEO of, instructed the E-Commerce Times.

“At the same time, the CDC announced that everyone should be wearing masks. Since there was a shortage in N95 masks, they asked people to make their own, [and] this caused a massive rush on sewing machines nationwide,” he added.

There has been an enormous resurgence in stitching and crafts, as makers around the globe — together with teams like DesignLabGive (pictured above) and NJ Masks — have been stitching masks and creating different much-needed objects for themselves and others.

Health and Wellness Benefits

“We’ve seen an influx of inquiries to our customer service and website about sewing questions for many people who are getting back into sewing to help with the PPE shortage,” Junichi Horie, vice chairman of Brother International Corporation‘s house equipment division, instructed the E-Commerce Times.

“Our network of Brother Dealers also experienced a big uptick in new purchase inquiries and service and repair for existing machines. Some individuals who were negatively impacted with furloughs have also started to look for ways to support themselves,” Jorie continued. “The maker community is getting larger, with many people using their sewing and crafting hobbies to start a small business.”
The sensible have to make masks has been supplemented by the psychological advantages of making issues throughout a annoying time.

Studies have proven that yarn crafts particularly even have quite a few well being and wellness advantages,” Jenny Bessonette, government director of the Craft Yarn Council, defined to the E-Commerce Times.

“Through a survey that now has over 3,500 responses, we have discovered that 63 p.c of respondents stated present occasions are inflicting them stress. Eighty-five p.c of the respondents stated they’re at the moment creating with yarn to alleviate stress. Ninety-four p.c additionally stated that knitting, crochet and different fiber crafts assist them decelerate from their each day routine and the issues which might be stressing them out,” she added.

Digital Resources and Communities

The Internet has executed a lot to facilitate the current progress of curiosity in house crafting — with digital boards serving as a means for crafters to attach with one another, purchase provides, and promote their wares.

“The Internet offers anyone wanting to learn a new sewing or crafting technique instant access to videos, tutorials, and online classes,” Angela Wolf, ambassador for Brother International Corporation, instructed the E-Commerce Times. “Even more importantly, people are gathering in online communities, connecting, sharing their projects, and making friends.”

Information about stitching and crafts is available on the Internet, making it comparatively simple to be taught new expertise and discover provides with which to work.

“The Internet makes information available like never before,” stated Austin. “With so many classes and DYI videos [available] online people can be more creative than ever and get help with just a click of the mouse. They are also able to see all the different type of equipment and related accessories that are available, [as opposed to being] limited to what the local retail store might have had in stock.”

The Internet additionally provides a way of group and connection by way of social media for crafters who would possibly in any other case be caught at house.

“Many people are engaging with each other on social media to talk about news related to the pandemic and to talk about what they’re doing with their time,” defined Bessonette. “We’ve present in our Stitch Away Stress survey this 12 months that over half of knitters and crocheters are connecting to fellow crafters by social media platforms like Facebook and Instagram. They’re additionally overwhelmingly utilizing on-line and social media platforms to remain plugged into the yarn group to search out inspiration and concepts for tasks.”

Business Opportunities

The Internet additionally provides a range of prospects for crafters to make some cash — which might be notably essential throughout this time of widespread layoffs.

“What was once primarily a hobby for yourself or gifts have evolved into a maker movement that is helping individuals to become entrepreneurs and business owners,” stated Horie. “From women to men of all ages, sewing, crafting and even quilting are inclusive. Whether you are doing it just because you love it and share it with your family, or are turning embroidery into a small business, the communities are so supportive and strong, especially on social media.”

For clothes designers and makers, particularly, digital boards permit clients to search out and buy their wares, creating an ever-growing marketplace for unbiased vogue creators.

“I believe consumers love more than ever unique designs,” Javier Bello, advertising and marketing knowledgeable for Ueni, instructed the E-Commerce Times. “Of course, consumers will continue buying big brands. However, exclusivity and innovation are two key aspects that are deeply attached to independent fashion designers.”

Not Your Grandma’s Sewing Machine

Because of new applied sciences and merchandise, crafting and stitching within the 21st century provide distinctive alternatives for increasing one’s inventive attain.

“Currently, some of the new machines out in the marketplace are far more advanced than any time in history,” stated’s Austin.

“We have sewing machines that not only sew; they also quilt and embroidery. They actually scan, digitize and resize designs right in the machine. There is WiFi and Bluetooth built right into some machines. This makes it easy to download and save designs right to the cloud and your home PC without the use of cables or USB sticks. There’s also a growth in trends like repurposing old clothing,” Austin defined.

Repurposing previous clothes and different materials has additionally turn into a major pattern that is prone to proceed gaining traction sooner or later.

“A lot of people, instead of throwing out old clothes or giving them away, are using them to create all kinds of things they can wear or use,” defined Austin. “The future of sewing is unlimited. With so many advancements each year, it’s opening up endless possibilities to the home sewist.”

These stitching and crafting developments are prone to proceed all through the pandemic and past.

“Sewing masks for medical and fashion purposes will be forefront for the next few months,” stated Brother International’s Wolf. “Zero waste, sustainable vogue, and repurposing have been developments for a while, and I see that solely gaining momentum with this new inventive growth.

“With a low-cost entry point, sewing and crafting can be used for a purpose or self-expression. Adding a slogan to a T-shirt, customizing home decor with embroidery, designing a face mask to coordinate with your next outfit, altering garments to fit, or simply creating a custom card for a friend. The creative possibilities are endless.”

Vivian Wagner has been an ECT News Network reporter since 2008. Her major areas of focus are know-how, enterprise, CRM, e-commerce, privateness, safety, arts, tradition and variety. She has intensive expertise reporting on enterprise and know-how for a range
of retailers, together with The Atlantic, The Establishment and O, The Oprah Magazine. She holds a PhD in English with a specialty in trendy American literature and tradition. She obtained a first-place function reporting award from the Ohio Society of Professional Journalists, and is the writer of Women in Tech: 20 Trailblazers Share Their Journeys, revealed by ECT News Network in May 2020. Email Vivian.

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